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30,31 EUR*
Details The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation

Praise for The Online Advertising Playbook "Finally, someone has documented all we know about online advertising and how to do it right. As much as this confirms that online advertising really works, we know that marketers don't always get it right ...

19,69 EUR*
Details How to Market Your Business: A Practical Guide to Advertising, PR, Selling and Direct and Online Marketing (Sunday Times Business Enterprise)

How to Market Your Business A guide that offers you tried and tested advice on constructing profitable marketing strategies for your business. Revealing how you can revitalise your products and services with some basic marketing know-how, it covers ...

23,65 EUR*
Details Complete Guide to Writing Web-Based Advertising Copy to Get the Sale: What You Need to Know Explained Simply

Since the advent of the Internet and since more and more people are making purchases online, writers have had to adapt to composing copy for the Web. Contrary to what many people think, writing for the Web and writing for print are not the same and ...