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Details The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation

Praise for The Online Advertising Playbook "Finally, someone has documented all we know about online advertising and how to do it right. As much as this confirms that online advertising really works, we know that marketers don't always get it right ...

23,65 EUR*
Details Complete Guide to Writing Web-Based Advertising Copy to Get the Sale: What You Need to Know Explained Simply

Since the advent of the Internet and since more and more people are making purchases online, writers have had to adapt to composing copy for the Web. Contrary to what many people think, writing for the Web and writing for print are not the same and ...